Cut-outs are the new black.
From the “Great Minds Think Sorta Alike” category comes these two ads, one from Whybin\TBWA Sydney for Australia’s ASCA (Adults Surviving Child Abuse) and the other for the Weingart Homeless Center created by David & Goliath.
Both ideas use the concept of putting yourself in the place of child abuse/homelessness. The former is a print ad and the latter became cardboard cutouts that were set up on the street.
While original(ish) in their concept, does anyone really want to think of themselves at a child abuser or a homeless person? And the child abuse ad is done in such a cartoony style it moves abuse into the realm of not real. Seems to me that if you wanted someone to think about the pain and horror of child abuse, the only option would be that of the abused, not the abuser. The homeless cutout works a little better, but it’s the executional details that get me. Why an expensive baby stroller instead of a battered shopping cart? Why the childish handwriting scrawled on the sign when many homeless are just average people down on their luck?
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Tags: abuse, cut-outs, homeless