The $50 logo experiment.
Clients are always looking for more bang for less buck, and that’s never been more true than in today’s economy. That’s why sites such as Adhack.com, Bootb.com and Crowdspring.com have been getting more and more buzz recently. But can you really get better advertising through sites like these?
My first inclination was “Hell no!” You get what you pay for and by farming your advertising out to some random hacks (read: mediocre ad school students with time to kill) you’re doing your brand an incredible disservice. And on the flip side, anyone participating in these spec pitches does nothing but sell out the value of advertising for the chance at some quick bucks.
But does every business needs a “real” agency? Not everyone buys Sony TVs – plenty of people are happy with a Westinghouse or an Olevia. Maybe it’s worth it for the pizza shack down the street to have any logo rather than none at all. Well over the past year, Jim Wall decided to try 50dollarlogo.com and see if you really get what you pay for. It’s a hilarious read and should make any business considering these sites want to go hire a good agency ASAP.
Filed under: Are you kidding me?, Commentary, Crowd-sourcing | 1 Comment
Tags: advertising, Commentary, crowd_sourcing