The most interesting ads in the world.
It’s rare an ad will stop me these days. I fast forward through commercials with Tivo and I’ll change the radio station in a heartbeat. So the fact that I will make a point to stop and watch or listen to the Dos Equis’ “Most Interesting Man in the World” campaign really says something.
I can say without a doubt that they’ve snatched the title of best written spots on the radio from the “Real Men of Genius” campaign. The TV is just a small notch below the radio in my opinion, but that’s a minor quibble. The copywriting overall really is nothing short of awesome. Some of my favorite lines from both TV and radio:
“His organ donation card also lists his beard…”
“The police often question him, just because they find him interesting.’
“Alien abductors have asked him to probe them.”
“Bulls refuse to charge him.”
“When it is raining, it is because he is sad. ”
The production is spot on as well – perfect choice for the actor, perfect voice over selection, great art direction in the TV spots – it just all comes together so well. It’s cool without trying too hard, funny without being corny and memorable without being heavy handed.
Filed under: Good Stuff | 6 Comments
Tags: advertising, good, radio, TV