Typesett Magazine has a great post showing the evolution of Major League Baseball logos over time. Whenever a company Pepsi changes their logo, we obsess over how it will affect the brand – but strangely enough, when a baseball team does it, it certainly doesn’t command the same newsworthiness in the pages of AdWeek.
So why do such venerable brands like baseball teams change logos? Simple – money. Every time a team changes its uniforms, fans rush out to buy the latest jersey/hat/shirt/etc. The problem is, not every change is for the best. I loved the old Reds logo, but the newest one seems so generic now. Same with the Brewers logo. Back in the 70′s, it was a cool combination of the M, the B and a baseball in a glove. Now? Completely forgettable.
Thanks to gianoca on Twitter for the link.
Filed under: Good Stuff | 2 Comments
Tags: design, logos