Money ball.
Typesett Magazine has a great post showing the evolution of Major League Baseball logos over time. Whenever a company Pepsi changes their logo, we obsess over how it will affect the brand – but strangely enough, when a baseball team does it, it certainly doesn’t command the same newsworthiness in the pages of AdWeek.
So why do such venerable brands like baseball teams change logos? Simple – money. Every time a team changes its uniforms, fans rush out to buy the latest jersey/hat/shirt/etc. The problem is, not every change is for the best. I loved the old Reds logo, but the newest one seems so generic now. Same with the Brewers logo. Back in the 70′s, it was a cool combination of the M, the B and a baseball in a glove. Now? Completely forgettable.
Thanks to gianoca on Twitter for the link.
Filed under: Good Stuff | 2 Comments
Tags: design, logos
Maybe one of the most successful changes was the Denver Broncos. People were a little unsure until they won back to back Super Bowls in them.
Same goes for the name change of the “Rays” from the “Devil Rays” successes.
I’m waiting for the Dolphins to make an update.
Of course making a logo, uniform change also insures that last year’s tired look is next year’s “throw back u-nie”
Nice share.