American Apparel knows their target audience.
To us old fogies, the faux- titillating and trying-too-hard American Apparel ads just make me want to turn the page. I mean sure, sex sells, but when a brand bludgeons you to death with skin it gets tired fast. (See: Abercrombie & Fitch.)
However, these ads aren’t for me. They’re aimed at teens and early 20-somethings – exactly the target audience that would sneak these ads into the bathroom to… well, yeah. They’re at the age where it’s not crazy to think “If this hot chick thinks American Apparel is cool, maybe I’ll get laid if I wear it.” They’ll talk about these ads and show them to their friends. I mean when you’re 15, a boob is a pretty major thing.
Is it creative advertising? Not by a long shot. It’s actually pretty lazy advertising. But is it smart advertising? I think you could argue that point.
Filed under: Eh. | 2 Comments
Tags: advertising, print, ridiculous