Pizza Hut makes a million bucks from iPhone app.
Here’s some interesting news. Pizza Hut announced that they have already made $1 million in sales from the iPhone app they launched three months ago – including incremental sales they would not have made otherwise.
Other pizza joints are getting in on the action, too. Domino’s is seeing 20% monthly growth in mobile orders and early adopter Papa John’s mobile sales are increasing tenfold annually.
These will undoubtedly become great case studies as more and more businesses learn how to really profit from mobile apps and sites. However, there was also some curious data in the report. Yes, $1 million in sales sound great. But there have been 1 million iPhone app downloads. That means Pizza Hut is only looking at $1 in sales per download. So despite 20% off mobile orders, they haven’t actually managed to get that many people ordering. It’ll be interesting to see if they can activate more of that mobile base in the future.
Filed under: Good Stuff | 2 Comments
Tags: good, mobile, phone, technology
Remember in 1994 when the promise of the internet was that you could order a pizza through your computer!!??
Well now that’s finally come true. Except you can do it on your phone/PDA…which is a lot like just calling and ordering a pizza. :-/
Personally, I’d rather NOT call and have to shout over the background noise to some half-listening teenager, spell out my street name every time, repeat my credit card number 6 times – and have them still get the order wrong when it shows up.