Pizza Hut makes a million bucks from iPhone app.
Here’s some interesting news. Pizza Hut announced that they have already made $1 million in sales from the iPhone app they launched three months ago – including incremental sales they would not have made otherwise.
Other pizza joints are getting in on the action, too. Domino’s is seeing 20% monthly growth in mobile orders and early adopter Papa John’s mobile sales are increasing tenfold annually.
These will undoubtedly become great case studies as more and more businesses learn how to really profit from mobile apps and sites. However, there was also some curious data in the report. Yes, $1 million in sales sound great. But there have been 1 million iPhone app downloads. That means Pizza Hut is only looking at $1 in sales per download. So despite 20% off mobile orders, they haven’t actually managed to get that many people ordering. It’ll be interesting to see if they can activate more of that mobile base in the future.
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