Crispin does it again.
Man does Crispin ever have a knack for this kind of stuff. I honestly don’t know any other agency that could have pulled it off.
They go to Domino’s, show them focus group after focus group of people saying Domino’s pizza sucks and tastes like cardboard, convinces them to completely revamp their recipes and then makes that the centerpiece of a new campaign. They didn’t just crank out some new commercials that lied about how great the food was. Instead, they came out and said “Ok, you consumers are right. Our pizza is shit. But we’re going to change it.”
What company does that? I mean really, can you think of another company? American automakers certainly had the perfect opportunity earlier this year – and instead created insulting, crappy spots that didn’t admit to any wrong doing.
Love or hate Crispin all you want. But they go places no one else goes.
Filed under: Good Stuff, Out there | 1 Comment
Tags: advertising, campaign, good, strategy