Rip off someone’s work? You suck.
I’ve had it happen twice in my career. An ACD at my agency (who I didn’t even work with) took one of my campaigns (from a client he didn’t even work on) and put it in his book. And then a couple years ago an ex-creative director of mine called me up and said “Didn’t you come up with the [X campaign] when we worked together? Because a copywriter I just interviewed had it in her book.” Turned out she was the proofreader of my client and decided to put the work in her portfolio when she looked for writer jobs.
So how do I feel about my work getting ripped off? Let’s just say there’s a special place in Hell for hacks who try and pull that shit. I personally do everything in my power to make sure those people never work in advertising again.
That’s why I love the site You Thought We Wouldn’t Notice. They bring to light all the copycats, rip off artists and hacks who think they’ll get away with stealing other people’s ideas. Some of their posts could be chalked up to mere coincidence. Others, like the one above, are clearly stolen. (BTW: Topshop (left), you fucking suck for stealing Made By White’s design (right.))
And for anyone out there who has stolen work in their book? Advertising is a small, small world. And you WILL get caught.
Filed under: Are you kidding me? | 5 Comments
Tags: advertising, design, portfolio, rip-off