Changing a brand.
I love when an agency takes a big, boring, old brand and turns it into something better. I’ve worked on enough big brands to know that feat is like the Titanic trying to nimbly maneuver around an iceberg. That’s why I love W+K’s Old Spice work.
Not only does this stuff crack me up, there’s an actual product benefit in there as well. To be a fly on the wall when they presented this campaign…
Nice work Wieden (again).
Filed under: Good Stuff | 1 Comment
Tags: branding, campaign, good, TV