Kotex gets real.
30Apr10
This Kotex spot is a bit too self-conscious for my taste. It mocks tampon commercials for their superficiality… but then doesn’t give a single real reason for a woman to buy them over another brand. It’s all attitude and nothing else. That said, it’s light years better than the stereotypical crap you usually see. And as my wife said “I don’t pay attention to commercials, but I watched this one.”
Filed under: Eh. | 1 Comment
Tags: advertising, TV
I had not seen this yet. I’m not an 18-34 year old though. I can see why women would relate to it…because it’s bold and honest and doesn’t make any promises. I wish someone on our little client list would let me get that “REAL”…ooohh, the possibilities!!