Even Mr. Monopoly can’t buy a good lottery commercial.
I don’t know what it is about lottery clients. I used to work for one and they universally buy bland, boring stuff. It’s really hard work to get anything edgy or Cannes-worthy past them. Take these spots for the Minnesota State Lottery. Could they be any more expected and unfunny? Mr. Monopoly is rich. He’s giving away money. Lots of people win. He gets worried. Ugh.
But I guarantee you that Olsen, the agency that did this work, presented much, much better concepts that they just couldn’t sell through the government bureaucracy. What a shame.
Come on lotteries across the country – you sell a product that genuinely gets people excited. Do some advertising that does the same.
Filed under: Eh. | 2 Comments
Tags: campaign, fail, TV