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Smart thief caught on cam

09Jan12

Now this is really clever. It’s shot in an interesting way. The weird actions of the thief grab and keep your attention. And then the payoff at the end is a good laugh coupled with the product benefit. This is my favorite spot so far in 2012.

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Filed under: Good Stuff   |  1 Comment
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One Response to “Smart thief caught on cam”

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  1. 1 dennis on January 9, 2012 said:

    Not only is the idea brilliant, original and daring, but the biggest feat might have been pulled off by the account team in getting it approved by the client.


« It’s not crazy, it’s awesome.
How you know a commercial is bad. »

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