Archive for the ‘Commentary’ Category

Here’s a great infographic with all kinds of interesting factoids about freelancing. I’ve spent a lot of time in the freelance world and it definitely has its benefits and drawbacks – just like any job. It’s not for everyone, but it can be a really great way to make a living for those who go […]


Hey Dog & Pony Show readers, just a quick note to let you know I’m back from vacation and ready to start posting again. Thanks for reading.


Yesterday a friend sent me this article entitled “Why the QR code is failing.” It’s a great read, but you kind of walk away from it thinking, “Well, DUH!” The analysis is so common sense that it makes you wonder why QR codes are so misused by so many agencies these days. I think the […]


The days of digital’s get-it-out-fast-and-fix-it-later mantra have made creatives lose a lot of the craft of making ads. So has Photoshop and InDesign. And the faster-faster-faster pace we’re running at these days just magnifies the problem. I think it behooves every creative to slow down and take some time to learn the fine details that […]


Having worked in digital for the last 7 years, I always find it hard to believe that some unnamed-but-very-famous agencies don’t know anything about online. Oh, I hear the stories about digital creatives being second class citizens or shops that think digital means a banner campaign – but I never really believe them. And then […]


Here are the things that stand out to me: Fully half their registered users don’t even log in once a month and 20% of accounts are dead. 5% of users create 75% of the content. And people have invested $1.6 billion into a company that made just $45 million in revenue last year. Can anyone […]


Here are excerpts of job descriptions I’ve seen recently: “Creative Director should have at least 5 years experience…” “Wanted: Associate Creative Director with 3-4 years experience…” “Hiring Creative Director. Have 5+ years working on brands…” And we wonder why creative is so universally poor these days? Five years of experience should barely be a mid-level […]


I’ll start this with a caveat – I actually know quite a few very good recruiters. They’re smart. They know what I’m interested in because they ask. And they don’t spam me with jobs that have nothing to do with my career. But I also recently had a recruiter tell me about a Creative Director […]


“Fish where the fish are.” – it’s a basic maxim of advertising that makes more sense than just about other piece of industry advice I’ve heard. So it makes me shake my head with all these agencies that are trying to sell clients on “the next big thing” in technology. I’m not sure what they’re […]


Ok Cannes – it’s time to step up and ban this guy like you promised. Douchebag and scam artist extraordinaire Rodolfo Sampaio, Chief Creative Officer for Moma Propaganda in Sao Paulo, Brazil has been caught yet again entering a fake ad in an award show. If the name sounds familiar, Rodolfo was the lowlife who caused […]



Follow

Get every new post delivered to your Inbox.

Join 41 other followers