Archive for the ‘green’ Category

While I feel like I’ve seen this setup before – come to a small town, do something cool for the citizens, document it in a hometown-y way – I really can’t find much to fault in the way Mitsubishi did it for their electric car. It’s really nicely shot. The people are super likable. And […]


I’ve got to say that while it’s gimmicky, Coke’s “green” billboard in the Philippines is a pretty damn cool idea. The plants each suck 13 pounds of carbon dioxide out of the air each year – and they’re planted in recycled coke bottles. Even the potting mixture was made from industrial byproducts and organic fertilizers. All told, […]


Here’s a sweet idea from the Surfrider Foundation in Brazil. To highlight ocean pollution, they collected 10,000 pieces of trash from Brazilian beaches, then mailed them to people with a reminder that “The garbage thrown on the sea returns someday. For everybody.” It’s such a great, simple thought and perfect execution. Awesome work.


Recycled radio

10Jun11

Here’s a fantastically inventive idea:  Bonafont chopped up 80 of its former spots to create the first 100% recycled radio spot promoting its 100% recycled bottle. Definitely one of those “I wish I’d thought of that” ideas. Via.


Warning: You can’t unsee this.


Well, this is really, really great news: Pepsi announced yesterday that it has “cracked the code” for making an environmentally-friendly bottle made entirely of plant material — including switch grass, pine bark, and corn husks.


While it’s a really fun idea, this Lee bag – that turns into a calendar, stickers, checkerboard, Do Not Disturb sign and more – kind of misses the point. If you want an eco-friendly initiative, printing millions of bags isn’t the way to do it. Why not make a reusable bag? Why not make a […]



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