Posts Tagged ‘campaign’

Look, we all know this isn’t really “Steve” or “Sarah.” And we know this isn’t how they really act over getting a tax refund. Or how they act… ever. So if you’re going to try and entertain us with a fake story about fake actors doing ridiculously fake things, it better be funny. This isn’t.


I love everything about this ESPN spot. They’ve been running this campaign for years and it’s great to see how continually fresh they can make it. It just goes to show that if you have a great idea, you can do executions forever. I saw this spot about 50 times during the college bowl season […]


I haven’t been a huge fan of these pistachio ads, although some are funnier than others. But I have to give them credit for jumping on the cultural bandwagon and not jumping off.


Apparently British Airways is investing $8 billion to improve literally every aspect of their flight experience. And if this commercial to kick off that program is any indication, they should do pretty well. I’m a sucker for well-done anthemic spots like this. It’s some really beautiful film and the writing’s great. The only thing I […]


I’m jealous.

20Sep11

So creative and imaginative. So well done. Kudos to W+K, Psyops and Human for keeping this campaign awesome.


And they just keep getting better and better. The copywriting is genius. The acting is top notch. This is a campaign I wish I had done.


In light of Steve Jobs’ sudden retirement as Apple CEO, I thought I’d remind myself, and everyone else, that this spot is one of my favorite of all time. Not many people remember that when this campaign launched, Apple was in serious jeopardy of going out of business. Their stock hovered around $12 and no […]


I applaud any insurance company that tries something different, and I actually kind of liked this Farmers campaign when it first came out. But now it’s just getting goofy – and not in a funny way. If you’re going to go over the top with your comedy, it better be hilarious.


My first reaction was “Why does something as iconic as Sharpie need to advertise at all?” But hey, when you do work that’s as cool as this, then who am I to say don’t market yourself.


Fabio?

21Jul11

I don’t envy the creative team(s) that are tasked with topping one of the most iconic campaigns of the decade. Which is why I almost wished they hadn’t tried. Not as clever. Not as random. Not as funny. And not even on The Man Your Man Could Smell Like strategy.



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