Posts Tagged ‘good’

I love everything about this ESPN spot. They’ve been running this campaign for years and it’s great to see how continually fresh they can make it. It just goes to show that if you have a great idea, you can do executions forever. I saw this spot about 50 times during the college bowl season […]

So true. This is one that’s played out.

By today’s standards, this Lego ad from 1981 is considered long copy. And it’d probably get knocked for not being exciting enough or some such ridiculousness.

While I watched my Ducks win an amazing victory over the Wisconsin Badgers in this year’s Rose Bowl, I wondered how many high school football players are watching the game and thinking, “DAMN those uniforms are cool! I want to go THERE!” Even if it sways one or two players a year, that’s an advantage […]

How is it that a band can consistently come up with more totally unique and innovative uses for technology than all the digital ad agencies out there combined? Sure, there’s the regular video below, but you can also try the interactive version. With the latter, you actually dance in front of your webcam and you […]

Telling young people (God I feel old saying that) they need to wear condoms is a tall order. But leave it to MTV to get their message across in an entertaining, funny, memorable way. Will it work? Who knows. Will it work better than a preachy, too-serious PSA? Absolutely.

Years ago, I did a spot for Stri-Dex body wash and the casting call involved watching lots of 20-something models in bikinis pretend to shower. What made it all the more entertaining was that of the girls the talent agency ┬ásent, about a half dozen of them were former Playboy Playmates. But despite that fun […]

While it’s not exactly widely known, it’s also no secret that I’ve been writing the Twitter stream for the @pepperspraycop meme. It’s been an awesome exercise in copywriting. I equate it to writing 300 headlines in 3 weeks for the same product. Now that I’ve experienced firsthand how difficult it is to keep a spoof […]

There’s part of me that says these year-end montages are too easy to do. But then again, everyone (including me) loves watching them.

I’m not a video game player. I’m not a fan of video games in general. And I haven’t really been wowed by any video game advertising. Sure, some of the Gears of War or Halo commercials are beautiful, but they never really connected with me because I didn’t get into the games. But this… Fuck. […]


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