Imagine the scandal.

20Apr09

Focus on the Family would spontaneously combust. The Republicans would be writing legislation to ensure the bank didn’t get any TARP funds. And the Christian Right would picketing out front with signs that said “Transactions not transgenders!” – if this commercial for an Argentinian bank ran in the U.S.

It’s actually quite a well done spot. The acting and camera work are nice. It makes the bank seem really sincere. I’m assuming the message gets a little lost in the translation, but something along the lines of “As your life changes, there’s a bank that can change with you” isn’t the worst of strategies.

Just don’t hold your breath for the U.S version.

Via The Daily What



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