Would you like sand with your fries?



A Burger King restaurant made of sand? It sounds very CP+B-like, but it’s actually the work of the Cow Agency in the city of Weston-super-Mare, a seaside resort in England.

The restaurant, made with 100 tons of sand is dedicated to serving BK Fusions Mint Choc Swirl to customers during the summer. And while I can’t imagine it’ll significantly add to the bottom line of BK, it’s another great, high-visibility PR stunt that should get BK way more attention than just a standard ad campaign.

Cool stuff (no pun intended). Just hope the tide stays low.


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