Yet another American car company that doesn’t get it.

15Sep09

This is… well… I’m not sure what to say about this other than it’s embarrassingly bad and it’s by Buick. I guess it’s supposed to be an attempt to be hip by creating a flash mob. Except it’s not – a flash mob or hip.

Flash mobs are supposed to be surprising. But how can this be surprising when there are barricades everywhere and camera crews running around?

Flash mobs are supposed to be interesting and entertaining enough to make people stop whatever they’re doing and watch. This is about as interesting and entertaining as watching a root canal.

If this doesn’t make you cringe and never want to buy a Buick again (not that you did in the first place), then I don’t know what will. It’s two and a half minutes of my life I’ll never get back. But I really must stop. Making fun of this is like making fun of a handicapped kid. You really end up feeling a little slimy and dirty for everyone who participated in it.

Buick, I can’t imagine anything you can do to save your dying brand. But this… This isn’t going to help. It’s only going to speed up your demise by proving to America how clueless you really are as marketers. And FYI: Flash mobs are officially over.

Via.



2 Responses to “Yet another American car company that doesn’t get it.”

  1. 1 Little Penny

    Normally I would blast you for selecting such an easy target to critique. But this is so guilty of all the worst aspects of lazy advertising creative it deserves being called out.

  2. I feel sick.



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