D&AD Show follows the One Show lead.
Following in the footsteps of the One Show’s crackdown on fake ads, D&AD has issues it’s own rules to help eliminate scams from their show. From their blog:
“D&AD maintains the right to exclude any fraudulent entries, along with the entering agency, from that and subsequent D&AD Awards shows, and will continue to enforce those rights vigorously. Work must have been produced in response to a genuine brief and be approved and paid for by the client. Works created solely for the purpose of entering competitions are not eligible.”
“For the 2010 and future D&AD awards shows, the Executive Creative Director or an equivalent officer of the entrant company will be required to validate the eligibility of every item, ensuring that work does not slip through without their knowledge. A plea of ignorance is not an acceptable defence.”
Bravo to D&AD. I’m happy to see another major award show step up. Unfortunately, we’ve heard nothing but silence from Cannes regarding any new rules.
Filed under: Good Stuff | 1 Comment
Tags: abuse, advertising, awards, good