This is so awesume.

16Sep09

American Copywriter has a hilarious post of how Kia misspelled the name of its own car. And not just once – multiple times.

I guess this is what happens when marketing budgets get slashed – the proofreaders are the first to go. But really? Your own car model? As a joke, I wish a ton of people would go into the dealership and ask to test drive the Otima. And when the salesmen take them to an Optima, say “No, this isn’t what I saw in the ad. I want to drive an Otima.”

Filed under: Are you kidding me?   |  1 Comment
Tags: advertising, radio, ridiculous, screw-up, TV