More scam ridiculousness.
Two more scam-related incidences popped up today – both of which are equally ugly.
The first has to do with a JWT Singapore campaign for Coopers Premium Light Lager. One quick look and you can tell in a heartbeat that it’s misogynistic crap that’s as fake as fake can be. Of course that didn’t stop it from winning a Press Bronze at the 2008 Cannes Lions. Now the Internet being what it is, this of course got back to Coopers who are now saying… wait for it… they never saw or approved the ad. (Shocker! I know.) So Cannes, here’s your test. Your award show is quickly – and I mean quickly – turning into nothing but a high-priced student portfolio night. So what are you going to do about it? The silence is deafening…
The second bit of scam outrage comes from the Spikes Asia Festival, where if recent history is any indication, possibly 100% of the winning ads will be fake. The king of manufactured controversy, Neil French was quoted on scam ads as saying “I don’t mind kids trying hard and cheating and lying to get to the top.” Of course you don’t Neil – after all, if the stories are true, that’s how you got there.
I wonder if the Asian advertising community realizes they’re now a joke in ad world. There’s not a single ad that comes out of that region that anyone will consider real. And frankly, they’re proving that they can’t possibly win any awards for whatever real work they actually do.
Don’t worry Asian creatives, unless Cannes does an about face and adopts strict anti-scam rules, you’ll always be able to win a Gold Lion.
UPDATE: I’ve asked Andrew McKechnie for comment on this campaign. We’ll see if he responds.
Filed under: Are you kidding me? | 6 Comments
Tags: abuse, advertising, awards, ridiculous