“Branded” corn flakes?

14Oct09

Corn-Flakes-Corn-Flake-pa-004

Anyone who knows me well knows I’m a cereal connoisseur. Love the stuff. I’ve eaten it for breakfast nearly every day of my life. But in all my years of cereal consumption, never once have I thought, “Gee, I wonder if these are fake Corn Flakes or not?”

Apparently, Kellogg’s is worried about it. Enough so that they’re planning on laser etching every single Corn Flake that comes out of their factories.

I only wish this was a joke.

Helen Lyons, Kellogg’s lead food technologist explained, ”In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn flakes.

”We want shoppers to be under absolutely no illusion that Kellogg’s does not make cereal for anyone else.”

I’m not sure I’ve ever thought I was eating real Corn Flakes only to find out later that they were fake. I’m pretty sure people know the fake supermarket-branded cereal from the name brand stuff. My question is, how much per box is getting added to the price to implement this crazy scheme?

Via.

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