Finally, a decent use of augmented reality.

30Oct09

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Augmented reality is obviously just in its infancy and creatives are playing around with it in tons of applications – which is a good thing. But leave it to Crispin and BK to make it slightly less of a gimmick.

This BK banner has you hold up a dollar bill to your webcam, and then it shows you the different items you can buy on their menu for a buck. It’s a fun, interactive way to display normally boring menu items and it reinforces the fact that they all are only $1.

Of course Crispin being Crispin, they couldn’t help but to throw in a gimmick at the end – once you’ve seen the menu, the King’s face tracks to yours for a bit. It’s semi-entertaining and leaves you with a laugh.



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