A yoga studio wins the grand prix?
First, the facts: An ad by a large Asian ad agency (Leo Burnett HK) for a tiny yoga studio wins the Grand Prix at the Hong Kong 4A’s Kam Fan Awards.
Hmmm… you think there’s something fishy here? Scam ad? Created by the agency just to win awards? I’m thinking yes.
I’ve accepted the fact that Asia isn’t really interested in changing its ways when it comes to scam ads. But why an Asian award would be worth more than toilet paper at any agency outside of Asia is beyond me. Personally, I’d consider any book I saw from an Asian creative as nothing more than a student book.
Filed under: Are you kidding me? | 4 Comments
Tags: abuse, agency, awards, fake