It’s raining polar bears.


I’m not a fan of super shock commercials to try and get your point across – and holy shit does this spot by Mother, London use shock. It’s for climate change group and actually does an ok job of linking airplane emissions to polar bears. Still, the link is rather tenuous and I walk away thinking “Um, ok… but how does 400kg compare to other things?” They don’t give us any reference to prove their assertion.

The spot itself is beautifully done. Excellent special effects and the editing makes the commercial truly attention grabbing. I just wish they could have given us some real facts and context instead of just bloody polar bears.


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