The rave train.


Way back in another life, I was a raver. Every weekend (and many weeknights) was clubs, underground parties, glow sticks and um… other substances. Those days are long gone, but when I see stuff like what the Ministry of Sound is doing on London’s Jubilee line, it makes me wish I was 10 years younger.

On New Year’s Eve, as the trains head to the O2 Arena for a huge NYE rave, party-goers will get to dance on MoS-themed trains outfitted with speakers and some of the block rockinest beats around.

What a great, fun brand-building idea. Just remember to reach for the lasers – and don’t grind your teeth.



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