You know it’s bad when they drop him.


While Accenture became the first client to drop Tiger Woods, don’t expect a huge rush by advertisers to kick him to the curb permanently.

If Nike didn’t drop Kobe Bryant, they certainly aren’t going to ditch Tiger. Gatorade discontinued a Tiger-themed sports drink, but claims it was in the works long before the accident that exposed everything. And by taking an indefinite leave of absence from golf, Tiger is giving all his sponsors an easy out – they can keep him without having to use him in their ads, then come back to him when the scandal blows over and he’s back on the course.

The only way you know things are going to be bad for Tiger is if the Japanese drop him from their commercials. Then he’s in trouble.

UPDATE: Nike’s Phil Knight was quoted as saying “When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.”

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