Let’s make the consumer into a sperm.


Not exactly sure what this Italian awareness campaign for STD protection is trying to say by creating giant condoms and getting people to walk inside.

That we’re all sperm? That one of us is a walking STD? Or that maybe by cramming 230 college kids into a huge condom, some of them are bound to get off on being pressed against each other for as long as this stunt took?

I can already hear the jokes Italian college guys are making about this being their condom…


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