What would the client say?


What would today’s clients say about this ad? I can hear it now…

“Why would we say we’re #2?”

“The layout needs more POP!”

“No one will read that much copy.”

“Where’s our logo?”

“‘Damned’ is a pretty strong word.”

It also depresses me that many of today’s ad student would think this is too boring to put in their book. Sigh…


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