This commercial wins the gold.

27Jan10

I love this new BBC commercial for the upcoming Winter Olympics in Vancouver. The animation style is awesome. The story line is interesting. And the score and sound effects are top notch. But what I love most about it? There’s none of the trite, overdone “human interest” crap that NBC shoves down your throat every year.

The BBC realizes that the Olympics are exciting enough on their own and viewers don’t need to be hit over the head constantly with sappy “rah rah – cheer for your fellow countryman” spots every two seconds.

Really nice, different work.

Via.

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