American Apparel creatives are my new hero.


From the “Too Good To Be True” files: American Apparel is holding a contest to find the best ass in the world.

Yes, you read that right. Now check out the site and prepare to be amazed.

Somehow, the creatives on AP sold the client on a way for hot chicks with even hotter backsides to voluntarily send in pictures of their previously mentioned butts in nothing but panties, thongs or bodysuits. Even better – you can go check out each one, rate it from 1 to 5 and comment on it if you want. And there are tons of pictures(!) to choose from.

It’s almost better than the time I discovered, which, if American Apparel keeps going the way they’ve been going, will be the website they’ll partner with next.


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