Desired action: Creep your readers out.


I’ll resist the urge to call this a scam ad until I know more and skip right to a more salient point: On the brief, was the desired action from the consumer to have them creeped the Hell out? Because that’s certainly what I get from this print ad for Beaux Arts Magazine.

Sure, it’s an original, arresting visual. Personally, I wouldn’t call it very “beaux.”


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