I’m sorry, what was that again?

05Feb10

AE: “We’re doing an email. Our target audience is men and women 24-46 who frequent Mildred’s Temple Kitchen. The key message is ‘come have sex in our bathrooms.’ We’ll need concepts by the 20th and first round…”

Creatives: “Wait, wait, wait…what was that?”

AE: “We need concepts by the 20th. That’s plenty of time.”

Creatives: “No, we meant before that.”

AE: “I don’t know which part you mean. Be more specific.”

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