Ketchup gets a new look.

05Feb10

It’s so small and insignificant. And 99.9% of people will never think about the design. But really, how often does someone get to redesign a ketchup packet? Apparently once every 40 years.

Nice to see they put some real thought into it. “The new design has a base that’s more like a cup for dipping and also a tear-off end for squeezing, plus it holds three times as much ketchup than a traditional packet.”

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