The future of advertising.


I’ve done my share of crystal ball gazing on the future of advertising. And certainly everyone and their advertising grandma has an opinion on it. But Bud Caddell, Senior Strategist for digital think tank Undercurrent has one of the most thoughtful posts on the subject I’ve read in a long, long time.

He’s done his research, thought through the arguments, knows he doesn’t know it all – and still manages to pump out an excellent, provoking article on why the ad agency of the future may not even be an agency at all. If you read one thing today, this should be it. The discussion and comments are quite good as well.

It’ll certainly get you thinking.

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