No rats were harmed in the making of this commercial.

24Feb10

My wife said she almost started crying when she saw this Nolan’s Cheddar spot. Then she saw the end. Then she laughed. Then I told her that after the initial shot, the rat wasn’t even real – it was a life-like animatronic from John Nolan. Then I told her the spot was spec. Then I decided to write this post.

Great spot on a bunch of levels – different, funny and well-produced.

Via.

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