What’s advertised in Vegas, stays in Vegas.

01Mar10

The Dog & Pony Show was in Vegas this weekend (hence the late posting today) and experienced a few things that will stay in Vegas. But while wandering through New York, New York, I came across this fun campaign for the hotel. It stood out because it wasn’t the usual attitude-fueled casino creative.

It was a little self-depreciating, the photography actually looked like real gamblers and it had a nice wit and humor to it. I saw probably half a dozen executions scattered around the casino floor – the lines were a little hit-or-miss, but overall it was a nice, fun, memorable campaign.

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