Here comes the sun.

03Mar10

Yes Tropicana, you royally screwed up your packaging redesign a while back. But this almost makes up for it. For their new campaign around “Brighter mornings for brighter days” they traveled to some far off Arctic town that gets no sunlight for part of the year and brought them a sun. And some Tropicana orange juice.

Beautifully shot and edited with perfect music, it’s a really, really nice idea that the second I saw it I thought “Fuck! I wish I had thought of that.” Better yet, it’s not the usual happy-mom-with-happy-kids setup that’s been done to death. This actually may be my favorite spot so far in 2010.

Via.

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3 Responses to “Here comes the sun.”

  1. 1 Fred

    Love the Patrick Watson soundtrack.
    He’s comin to Du Nord again in May! http://bit.ly/cKuImq

  2. 2 Kinsella

    The folks in the lightbulb divisions at Philips and GE have to absolutely be kicking themselves.


  1. 1 Adv: Tropicana “Arctic Sun” With Patrick Watson - Ünnecessary Ümlaut

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