I can’t believe this didn’t happen sooner.


Quick: You make Willy Wonka bars. What’s the very first thing you’d think of doing as a promotion?

Somehow, the marketing geniuses at Nestle (who have owned the company since 1988) never thought to do a Golden Ticket promotion until now. But 22 years too late, they’ve finally seen the light. Find one of 10 golden tickets in one of their Exceptionals line of candy and you’ll get to bring three friends with you on a trip around the world plus score $12,500 cash. There are a host of other prizes as well, but no one really cares about those.

While the grand prize is pretty sweet (no pun intended), I think the golden tickets should have won you an Oompa Loompa. Now THAT would have been a great promotion.


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