A 19,000 foot tall website.


I guess I missed this when it was originally launched, but now that it’s award time I saw it and had to post about it. It’s the HP Summit on the Summit 360 campaign (by, I’m assuming, Goodby). I’ll let you watch the video here, which give you the complete overview of this genius campaign, but if you want just the pertinent facts, try this:

The website was 19,340 ft (16,709,709 pixels) tall – literally as tall as Mt. Kilimanjaro.

There’s about a million other super cool components to the campaign, so really, watch the video. I’ll be shocked if this doesn’t win a slew of awards. Truly original. Great use of technology. And stellar results for a worthy cause to boot.


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