A boring calendar assignment. Or not.

11Mar10

I have a special place in my heart for people who take what could have easily been a boring assignment and turn it into something incredible. And this one is even better, because it was the client who requested something they’ve never seen before.

So Euro RSCG Dusseldorf created a calendar for STIHL Leaf Blowers. But not just any calendar. One that runs from Sept. 23 to Dec. 21 and automatically drops off a “leaf” every day.

This thing is so cool on so many levels I don’t even know where to being – and for a calendar assignment! Huge props to both the agency and the client for raising the bar.

Via.

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