It makes sense.


Talk radio is known for some outlandish campaigns, but what I like about this one from Toronto’s NewsTalk 1010 is that it doesn’t devolve into frat boy jokes or sexual innuendos like man other ones do.

It’s clever and funny while still being smart. I don’t think the other executions (here, here and here) are quite up to the Sarah Palin one, but they’re still all good. Nice work.



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