Brand confusion – Xmas trees and gun holsters.


Check out this email I got the other day from Christmas Central. Not exactly what you’d expect from that brand. I realize they have to make money during the non-holiday season, but why would you build your brand around the happiest, most family-friendly, most-traditional of holidays… and then destroy that brand by selling – and specifically promoting – such off-brand products?

One Response to “Brand confusion – Xmas trees and gun holsters.”

  1. Looks to me like they’re trying to sell some some accessories that would help protect and keep that family safe. Meets my approval.

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