Kotex gets real. (If it’s real.)


I’ll preface this post by saying I’m not sure if this is real or not. Usually :46 second commercials that stray from the brand voice and use clips that look like stock footage are spec/fake as hell.

That said, I hope this isn’t. Because it’s finally a different take on the ridiculous crap that most tampon brands throw out there. Now I’m not saying this is a Gold Lion winner or anything – it actually annoys me in a different sort of way than the stereotypical stuff. But at least they’re trying a new tact that doesn’t patronize their audience.


UPDATE: Yes, it’s real.


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