Are you on Facebook? Should you be?


There’s not a client meeting I’m in these days where someone doesn’t talk about Facebook, or Twitter, or Foursquare, or desperately asks what their social media strategy should be. And I always think the same thing: “You haven’t even stopped to think if you SHOULD be in social media.”

I know it’s heretical to say that not every advertiser needs to have a social media presence, but it’s just another medium. Would you ever tell every client they need to do radio? Or direct mail? Or television? Of course not. Then why does nearly every client and agency just rush into social media without first deciding if it makes sense for the brand?

FutureLab has a great article that backs up my premise. Give it a quick read. And then before you present your next Facebook page concept to a client, go do your homework and see if they really need to be there in the first place.


2 Responses to “Are you on Facebook? Should you be?”

  1. right on, matt. there needs to be less fanaticism and more strategic thinking applied to the use of social media. your analogy of recommending radio, direct mail and tv to every client is SPOT ON. well done, sir! (jeff maciejewski)

  1. 1 social media: more strategy, less tactics « branding=m3

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