Ever seen a green Puma?

14Apr10

21 months. 2000 ideas. More than 40 prototypes. All to come up with a shoebox that wasn’t a shoebox. And in the process, Puma learned they could reduce their cardboard use by 65%, save 8500 tons of tissue paper, 20 million megajoules of electricity and 1 million liters of water plus reduce their CO2 output by 10,000 tons.

A very cool idea to make the planet better. All companies should be as innovative. Bravo Puma.

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One Response to “Ever seen a green Puma?”

  1. 1 Dennis

    The bag idea is simply brilliant…. Just wondering what materials are used to make the bags.



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