Product naming – apparently harder than it seems.


Not content with the ridiculous college football bowl game names of yore – anyone remember the Poulan Weed-Eater Independence Bowl or the Bowl? – the Emerald Bowl has just sold its naming rights to Kraft Foods.

Football fans, get ready for the Kraft Fight Hunger Bowl.

Yes, it’s the first cause-oriented bowl game. No, you should not name a bowl game after your strategy statement. No word on whether we’ll soon see the Pfizer Eradicate Genital Warts Bowl or the Depends Stop Nightime Wetness Bowl any time soon.


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