And some stop motion I’m not tired of…

22Apr10

Now while the Magic Hat Brewery just did your standard (and overdone) stop motion ad, this spot from appliance maker Electrolux takes things to another level. They cleverly combine live action with stop motion, computer graphics, traditional animation and some really nice transitions to create a charming, visually interesting commercial.

I only wish the payoff at the end had been a little stronger. It doesn’t really connect in a way that rings true. It seems more like a fun visual idea that was in search of a rationale… and never quite found it. But it’s still a memorable spot that I can see people enjoying anf talking about.

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