Stop motion is played out.


There was a time, not too long ago, when I would have thought this quirky beer commercial from Magic Hat Brewery in Vermont was cool. Damn you Amazon Kindle for making me sick of the stop motion technique.

Don’t get me wrong. There was a time I really enjoyed the Kindle spots, too. But when I see them every single time I turn on the TV, they get old fast. And not only do they get old, they ruin potentially fun spots like this one.



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